
Shine On 2022 Brand Campaign "Obstacles"
Everyone deserves opportunities to ignite their true potential. This multimedia campaign showcases our charity’s belief that when given support, positivity and guidance, people can turn off whatever's holding them back.
Explore the campaign below.
TV Commercials
Keep an eye out for our TV commercials: on City TV, Sportsnet, CTV, Global, OMNI, Stack TV, CP24, CBC Gem, and Connect.
Hero Brand Ad (90s)
Let your potential shine at the YMCA (30s)
The YMCA charity helps people overcome obstacles (30s)
Let your potential shine at the YMCA (15s)
The YMCA charity helps people overcome obstacles (15s)
Let your potential shine at the YMCA (6s)
The YMCA charity helps people overcome obstacles (6s)
Radio Ads
Listen for our radio ads on CityNews 680, 98.1 CHFI and during your favourite podcasts.


With hundreds of programs and services, see what you can achieve at the Y.
From youth shelters to job training, mental health counselling, and beyond, the Y offers hundreds of programs that empower people to shine their brightest.
Billboards & Transit
Watch for our ads on billboards, busses and subways across the GTA.




Digital Ads
Keep your eyes open for our digital ads on a device near you!